Tuesday, 25 April 2017
Monday, 24 April 2017
Sunday, 23 April 2017
Question 2: How effective is the combination of my main product and ancillary texts
Question 2 from Sienna_Cumby
The Fantastic Beasts trailer reinforces what the the audience has already seen through the official posters and magazine covers. The trailer, of course, gives away more information about the film than the other promotion techniques, however the magazine and poster prepare the audience for the trailer as these are typically released beforehand. This then build suspense and excitement for the upcoming trailer; building more of an audience. By using similar text and colour on all the products creates synergy and tells the audience they are all promoting the same product.
Similarly, my products all link and show they are promoting the same product. This has been achieved through uniform marketing by making sure certain elements are the same, for example, the text and the release date etc.
My products are supposed to attract a British audience as this is where it would be released; therefore I think the conventions I have included within my ancillary texts and my trailer would attract this demographic. I also think, the way all three products are connected would be something that would appeal to my audience. If this was for global release I would have had to make some chnages that would attract a wider audience; however I think the British audience would be enticed and excited by this uniformed marketing. I know this because of the way The Woman in Black was marketed, which was done in a similar way to my own; although it was a global film it was mainly aimed towards the British public.
Tuesday, 18 April 2017
Thursday, 13 April 2017
Monday, 3 April 2017
Response to Audience Feedback
We received some highly positive feedback from the audience after our first screening of the trailer. They (the audience) thought we had really effective range of shot types, in particular the underwater shots, which we wanted to stand out as an eye-catching and unusual factor of our trailer. Another aspect of the trailer which people enjoyed was the fast pace of the trailer. We are pleased with this feedback because we spent a lot of time ensuring we had a wide range of action shots to build up the pace of the trailer; so that when it came to editing we could use the action along with sound effects to build suspense and tension; therefore, we are glad this aspect has paid off.
As well as positive comments we also received very helpful constructive criticism. For example, it was suggested to us to try shorten the equilibrium section of the trailer; this was helpful to us because once we, analysed that section we realised that actually some of the shots could be shortened whilst still making sense and giving the effect- in terms of helping establishing the storyline- we wanted to achieve. Another comment made which was helpful to us was to add institutional data, such as titles and the date of release. Of course we realise that this is necessary to our trailer, we just haven't yet decided on the font and effects we wanted for these that would fit with the theme of our trailer- this is what we are going to focus on next as I think it will help to make our trailer complete. Another factor which will help us finalise the trailer is adding more sound effects; we feel that in order to add more powerful impact to our trailer we want to find strong, horror themed sound effects; for example a shocking and frightening sound for the jump scare.
Eighteen- Synopsis
Eighteen
Since they were little, these four girls have always been friends; it's now years later and Harriett's eighteenth birthday is approaching. An evil strike that shook the entire community, these events can never be fully explained, this betrayal of friendship will forever echo throughout history. These horrific acts of torture and violence, shocked everyone involved, but why would such close friends suddenly turn on each other? Is this the combination of years of secrets and lies? Is there are hidden figure yet to be discovered who is behind this horrific torture?
Based on the true events of the 1960 Kingshead case, Eighteen is full of twists and turns that will leave the audience in dismay, unanswered questions will drive the viewers insane, making this the most truly horrifying film of 2018.
Location
Bar Location
(Kings Head)
Main Location- Attic (Kings Head)
Saturday, 1 April 2017
Poster Drafts
The first poster draft is how I first imagined the poster to look. However, once producing this I decided to try another layout to compare which worked better. I think the poster on the left portrays the trailer better than the first. Therefore, I think I will continue with the second poster and develop it further.
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