Question 2: How effective is the combination of my main product and ancillary texts

Question 2 from Sienna_Cumby

 The Fantastic Beasts trailer reinforces what the the audience has already seen through the official posters and magazine covers. The trailer, of course, gives away more information about the film than the other promotion techniques, however the magazine and poster prepare the audience for the trailer as these are typically released beforehand. This then build suspense and excitement for the upcoming trailer; building more of an audience. By using similar text and colour on all the products creates synergy and tells the audience they are all promoting the same product.


 Similarly, my products all link and show they are promoting the same product. This has been achieved through uniform marketing by making sure certain elements are the same, for example, the text and the release date etc.
My products are supposed to attract a British audience as this is where it would be released; therefore I think the conventions I have included within my ancillary texts and my trailer would attract this demographic. I also think, the way all three products are connected would be something that would appeal to my audience. If this was for global release I would have had to make some chnages that would attract a wider audience; however I think the British audience would be enticed and excited by this uniformed marketing. I know this because of the way The Woman in Black was marketed, which was done in a similar way to my own; although it was a global film it was mainly aimed towards the British public.